Q: Why did you make this website?
A: Digital marketing happens to be one of the many things I enjoy. Since graduating college in 2014, it’s been challenging to find a full-time digital marketing job.
I thought it would be cool if companies found me online via organic search and move them through my “marketing and sales funnel” using content and marketing automation as opposed to filling out endless applications and not hearing back from anyone.
Putting this website together is one of my hobbies, but also a way show that I know what I’m doing in the digital marketing field as opposed to just saying that I know how to do marketing. While I might not land a full-time digital marketing job through this project, I thought it’s a great way to put educational content on the Internet that can help businesses and entrepreneurs make informed decisions.
Q: What experience do you have within digital marketing?
A: Content creation, branding, strategy, user experience, marketing automation, SEO and some PPC experience (Google AdWords and Bing Ads).
Q: Why should I hire you to do my marketing? Have you made any company millions of dollars through marketing? If I hired you right now, can you show me results?
A: 1. Please see the answer to “why did you make this website.”
2. Here are the answers to those questions:
Why should I hire you to do my marketing?
This isn’t a question you should be asking candidates. While you might not believe me, feel free to read this article written by an HR professional, as she notes the following:
“The question is insulting because it requires a job-seeker to roll over and play the submissive dog. If companies want to ask job applicants "Why should we hire you?" they should be ready to sell the candidate on their job opportunity just as hard as they want you to sell them on yourself.
Like most of the standard interview script the question "Why should we hire you?" is pointless and degrading, but you still have to be ready to answer it.“
This question only seems to be asked within the private sector by business owners and business operators.
Have you made a company millions of dollars?
As of this writing, I’m not ashamed to say, “no.”
In short, four things are necessary for this to happen and I’ve not had the opportunity to work for a company with the following criteria (which would allow me to help a company make a million dollars):
1. Willing to put in the time towards marketing
2. Willing to allocate monetary resources
3. Trust their employees they hired (directly or through contract)
4. Their product/service is needed in the market and works
5. A viable business model (or will to change it)
6. Willing to be adaptable and be flexible in the way you run your business (within reason)
If I hired you right now, can you show me results?
If you and your company possess 1 - 6, let’s talk.
Q: I have really high expectations when it comes to marketing and sales, can you deliver?
A: In my experience, I’ve noticed the following when it comes to marketing:
Private and publicly held companies in the private sector tend to have unrealistic expectations. While I like to take an educational approach and work together with people (because I’m a team player), I’ve noticed that this doesn’t always work.
You know yourself best. If you’re skeptical with a lot of things that relate to your business (or in general), I might not be the best fit to do your digital marketing.
If you meet the criteria in the “Have you made any company millions of dollars through marketing?” section, contact me.
Q: I’m thinking of reaching out to interview you for a marketing gig or would like you to consult my company. After reaching out, what should I expect?
A: You’ll receive an automated email confirming the receipt of your message. Then, I’ll reach out within 24-48 hours with a Calendly link to set a time for us to speak (I hope to have this process automated in the near future, as I’m waiting for Jumplead to release new features). Please note, you’ll move down my marketing and sales funnel once you contact me.
Q: Who designed your website?
A: I worked with Michael Commissiong on my branding guidelines. With these guidelines, Michael created the branding for the website and the original user experience and user interface. He also designed business cards and stationery to match the website's branding.
Yusif Alomeri helped me bring the visuals of the content section to fruition (with light coding and his design background) using a UX mockup I created. Since then, I’ve been making all of the UX changes. As of this writing, the content section is under construction as I’m creating content.
Click here to receive updates for when the content section is complete.
Q: I notice you have a lot of interests on your about page. Why’s that?
A: I have many interests. Life is short and I want to make the world a better place in any way I can through my interests. After all, we’re not one-dimensional creatures.
Q: Can I reach out and ask you some marketing-related questions?
A: Yes, but it depends on the question. I’ve seen how “small questions” turn into: “show me how to do XYZ step-by-step because I don’t know how to do it, but my company/job depends on it and I refuse to pay you.” If that’s the case, please don’t reach out. However, if you have question about what software you should you in your particular case, feel free to reach out.
Q: What marketing tools do you use?
A: Currently, my website is built on Squarespace and I use an all-in-one inbound marketing software from Jumplead, which features marketing and sales automation, customer relationship management (crm), leading capturing tools (landing pages and forms), emails and live chat. I also use Calendly to schedule interviews.
Q: You have HubSpot certifications, but you don’t use HubSpot. Why’s that?
A: HubSpot is a great marketing tool, but it’s currently out of reach (financially speaking). I can’t justify the cost of paying for it for this website. Jumplead doesn’t have all the features HubSpot does (but it has many) and it works well for this website.
Q: You have live chat available on your website, but you’re not currently available.
A: Live chat is always live with Jumplead. If you visit my website and start a conversation, I will receive a desktop notification if I’m online so I can respond. If I’m not online, Jumplead’s software will ask you to leave your name and email address, so I can reply at a later time.
Once you leave your information in the live chat, you will be added to my crm and move through my marketing and sales funnel.